PLANTL
Plant-based snack concept created for a traditional Styrian butcher.
Campaign Idea
Plantl is a plant-based snack concept created for a traditional Styrian butcher. The campaign highlights the vegan character of the product with humor: when jerky becomes plant-based, cows finally have something to celebrate.
The story is visualized through a playful campaign showing cows throwing a party — because this jerky is made from plants.
Happy Cows
When jerky becomes plant-based, cows finally have something to celebrate.
Packaging
Brand Visuals
Magazine Design
A brand magazine created to communicate Plantl’s values, product story, and lifestyle through editorial design.
Full Campaign Applications
