PLANTL
A playful campaign where cows celebrate plant-based jerky.
Plantl is a plant-based snack concept created for a traditional Styrian butcher. The campaign highlights the vegan character of the product with humor: when jerky becomes plant-based, cows finally have something to celebrate. The story is visualized through a playful campaign showing cows throwing a party — because this jerky is made from plants.
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A brand magazine created to communicate Plantl’s values, product story, and lifestyle through editorial design.
